Built for client work.
FeedFusion started as an internal tool for a real problem. It is in active use on client sites across Portugal.
Why does FeedFusion exist?
Embedding an Instagram feed sounds straightforward. Then you run into the Instagram API. Access tokens expire every 60 days. The refresh flow requires server infrastructure. Meta changes how authentication works with little notice. What starts as a two-hour task becomes a maintenance obligation that follows every client site indefinitely.
How did it start?
It started in 2024. Joana Parente's clients kept asking for live Instagram feeds on their websites. A few solutions existed, but none of them were quite what she wanted, so she decided to build her own. The first version went live simultaneously across her client sites, behind a single dashboard. FeedFusion started as an internal tool. It turned into the obvious solution (the way internal tools sometimes do).
How does it work?
The product does one thing: it takes Instagram data and makes it easy to use anywhere. A JSON API endpoint returns your feed as clean, structured data, ready for any framework. An embeddable widget puts the feed on a page with a single script tag. Tokens rotate automatically, without a manual step. FeedFusion is in active use on hospitality and creative client sites across Portugal. The sites stay current. Nobody files a support ticket because the Instagram feed stopped loading.
Joana Parente is the developer behind FeedFusion.